Privacy Policy

Last modified: 22nd November 2023

Dubai Way Privacy Notice

The Dubai College of Tourism LLC and its affiliates (“DCT”, “We”,“we”,“our” or “us”)

are committed to providing a high standard of service to our customer including respecting their concerns about privacy and taking the relevant measures to safeguard their Personal Data in accordance with applicable data protection legislation. We have provided this Privacy Notice to help you, the user, understand how we collect, use and protect your information when you visit and use Dubai Way and DCT websites (including, without limitation, and use or benefit from out services. and how that information will be treated. Please read the following carefully to understand our views and practices regarding your information and how we will treat it. Find out more about Dubai College of Tourism at

This Privacy Notice should be read together with the DCT Terms of Use and any other documents referred to in it.

In this Privacy Notice, "personal information" has the meaning given to it (or the term "Personal Data ") under applicable law. Generally, this means information relating to an individual, from which the identity of that individual can be ascertained (directly or indirectly). For example, names and contact details are generally considered "Personal Data ".

Your privacy matters to us, so if you have any questions please contact us at

Acceptance and Management of Personal Information

As a visitor to this Platform and using our services, you acknowledge and agree to the terms of this Privacy Notice and the processing of your Personal Data in the manner described in it.

Personal Data

What Personal Data do we collect?

We collect and use the following types of Personal Data:
Information you give to us
Application to study on, we will ask you to provide the following information:

  • Name as per Emirates Identification
  • First name;
  • Last name;
  • Gender;
  • Date of Birth;
  • Nationality;
  • Email address;
  • Mobile number;

You may not be able to complete enrolment without the above Personal Data.

Information collected through your participation in a Course

We record your progress during a Course, including the learning outcomes you have completed and the assessments you have undertaken (including your responses and your assessment scores).

We may also require you to use a webcam during assessments, in which case we will collect the recording of you sitting the assessment in order to ensure fairness of test conditions among all Users.

Information we collect about you through your use of the Platform

We collect information about your use of the website through the use of online cookies and other similar technologies. For more detail on this please see the following and our Cookie Policy .

The information we collect through cookies and other similar technologies may include (i) internet protocol address, (ii) device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number), (iii) device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL, (iv) cookies or similar technologies that may uniquely identify your browser or your Dubai Way user account; (v) information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.

You may set your browser to block all cookies, including cookies associated with the website, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your preferences and certain content may not display properly.

We may also collect and process your location information through various technologies such as Wi-Fi access points and mobile location services.

How we use Personal Data

We use your Personal Data:

  • to register your enrolment on a Course;
  • to ensure that Course content is relevant to you;
  • to verify your identity and eligibility to enrol for the Course;
  • to notify you when you have completed the Course (or specific learning outcomes) and to send you a certificate of accreditation when you have passed the Course;
  • to send you reminders or otherwise contact you about the Course;
  • to notify you about changes to this Privacy Notice;
  • to ensure that content on the website is presented in the most effective manner for you and for your computer;
  • for data analysis, testing, research, statistical and survey purposes;
  • to improve the website and our Courses;
  • as part of our efforts to keep the website safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to facilitate the delivery of relevant advertising to you on the website or third-party online properties;
  • to provide you with the information, products and services that you request from us;
  • to respond to your questions, comments and requests;
  • where you have indicated your consent, to provide you, or permit selected third parties to provide you, with additional services and/or information about additional services that may interest you (see Marketing section below);
  • to comply with any applicable law;
  • to cooperate with or comply with orders or requests from regulators or law enforcement bodies;
  • to enforce, protect, or defend the legal rights or property of DCT, our Users, students and/or any other persons; and/or for purposes relating to any of the above.

Legal basis for processing Personal Data

We process Personal Data provided by customer through our website or other interactions with us on the basis of a legal obligation permitted by KDHA legislations. Where we ask for your consent, we process Personal Data on the basis of consent.

How long do we keep your Personal Data

We will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Notice. When assessing these periods, we carefully examine our need to collect Personal Data at all times and if we establish a relevant need, we only retain it for the shortest possible period to serve the purpose of collection unless a longer retention period is required by law.

Who we share your Personal Data with

We keep your Personal Data confidential, but we may disclose your personal information to the following third parties in connection with the purposes described above:

We keep your personal information confidential, but we may disclose your personal information to the following third parties in connection with the purposes described above:

  • Your employer.We will disclose your full name, Emirates ID number or passport number, and other similar personal information to your employer in order to confirm your eligibility for the Course and to enable us to charge your employer for the Course. We may also disclose information about your progress on a Course to your employer, for example when you complete a Course.
  • The DNRD.We disclose your full name, Emirates ID number (if you have one) and other similar personal information to the General Directorate of Residency and Foreigners Affairs ("DNRD") to verify your identity.
  • Contractors.We may disclose your personal information to agents, contractors and suppliers that provide services such as analytics, hosting, IT support and other services to DCT from time to time. For example, if you have problems logging into the LMS and require IT support, your personal information may be provided to a third party contractor to provide that support. DCT uses a platform owned and operated by Lobster International S.A. or an affiliate thereof ("Lobster") and Lobster may have access to your personal information in the operation of this platform.
  • Regulators, governmental bodies, law enforcement agencies or industry bodies. We would only disclose your personal information to such an entity if we had a reasonable suspicion of wrongdoing (on the part of you or a third party) or if such an entity were to order or request disclosure.
  • Selected third parties in the event of a business sale, purchase or restructuring.In the event that DCT sells or buys any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets. You also agree that if DCT or substantially all of its assets are acquired by a third party, personal information held by it will be transferred to the acquirer as an asset.

We may share non-personally identifiable information publicly and with our partners, like publishers, advertisers or connected websites. For example, we may share information publicly to show trends about the general use of our services.


Where you have indicated your consent, we (and permitted third parties) may contact you for direct marketing purposes via post, telephone, email, SMS/MMS, push notifications, and social media channels such as Facebook, Instagram, Youtube, LinkedIn, Snapchat and Twitter.

This marketing may relate to:

Additional products and services we (or permitted third parties) feel may interest you;

Information about other goods and services we offer that are similar to those that you have already used or enquired about; and upcoming events, promotions and new products/services or other opportunities as well as those of selected third parties.

If you are an existing customer, we will only contact you by electronic means without seeking your consent in advance (including but not limited to telephone, e-mail, SMS/MMS, push notifications, and social medial channels such as Facebook, Twitter and Whatsapp) with information about services similar to those which were the subject of a previous dealing with you.

If you no longer wish to receive marketing communications from us you may unsubscribe by following the unsubscribe link in our email communications or by requesting us to remove you and your personal information collected electronically from our database(s) by emailing

Links to Other Websites

We are not responsible for the practices employed by websites or services linked to or from our websites, including their data collection practices or privacy policies. Please remember that when you use a link to go from our websites to another website, our Privacy Notice does not apply to third-party websites or services. Your browsing and interaction on any third-party websites or service, including those that have a link or advertisement on our websites, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and we do not have control over any third-parties that you authorise to access your user content. If you are using a third-party website or service (like Facebook, Twitter, Instagram, or Google groups etc.) and you allow such a third-party access to your user content you do so at your own risk.

Where we store your personal information

The data that we collect from you may be transferred to, stored and otherwise processed on servers located outside the country in which you reside and which may be based in locations both within and outside of the UAE.


We will take reasonable steps to protect the personal information that we hold from misuse, loss, or unauthorised access including by technical means such as firewalls, password access and secure servers as well as by physical and administrative safeguards

Unfortunately, there is always risk involved in sending information through any channel over the internet. You send information over the internet entirely at your own risk. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted over the internet and we do not warrant the security of any information, including personal information, which you transmit to us over the internet.

If you suspect any misuse or loss of, or unauthorised access to, your personal information, please let us know immediately.

Your rights and how to exercise them

Under certain circumstances, you have a number of rights with regard to your Personal Data that we must comply with. The rights you have are:

The right to be informed

You have the right to be informed about the collection and use of your Personal Data by us or, on our behalf, by a third party.

The right to restrict processing

You have the right to request the restriction of use of your Personal Data, where the data is not being used for the purpose it was collected for.

The right to object to processing

You have the right to object at any time to our use of your Personal Data where (i) the processing is carried out for direct marketing purposes including profiling relating to direct marketing; (ii) the processing is carried out for statistical surveys purposes;

The right to not be subject to automated decision making

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effect on you.

The right to complain to a supervisory authority

You have the right to submit a complaint to our supervisory authority. For more info, visit

The right to withdraw consent

When we process your Personal Data based on your consent, you have the right to withdraw it and inform us that you no longer wish us to collect, store, or use your Personal Data, where there is no business or legal reason for us to do so.

We have procedures in place to ensure that it deals with any requests it receives in an efficient manner. You can exercise any of the above rights by contacting us at:

We might need to ask you to provide some Personal Data in order to confirm your identity and to properly identify you throughout our systems.

Privacy Notice Changes

In the future, we may revise or amend this Privacy Notice at any time by amending this page. All changes will be made here so you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. Some of the provisions contained in this Privacy Notice may also be superseded by provisions or notices published elsewhere on our websites.

Your continued use of the website following the posting of changes to these terms will mean you accept those changes.

If you have questions regarding this Privacy Notice, please feel free to e-mail us at

Contact us with Your Questions and Comments

We regularly review our compliance with our Privacy Notice. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal Data that we cannot resolve with our users directly.

This Privacy Notice should be read together with our Terms of Use and any other documents referred to in it.

Last modified: 22nd November 2023